What is “cruelty-free”?

In short, “cruelty-free” simply means that a product and its ingredients weren’t tested on animals or contain animal products.

Why choose cruelty-free?

There are several reasons to shop cruelty-free! The main concern is that the animals subjected to testing and experimentation lead a life of pain and fear while being confined in inhumane living conditions. Animal testing results in the suffering and death of millions of animals every year.

Here is a great article identifying 15 reasons to switch to cruelty-free shopping!


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